editorial design
GenAI
cover illustration
motion graphics
An yearly magazine that features in-depth articles about the key issues of our times, as a start-up founder. A 4-week timeline ended with a social and in-office launch.
Read the e-Magazine Now!
1,500 copies distributed
at the Global Fintech Fest 2023, ThirdWaves, Cafe Coffee Days, and WeWork offices. Also sent to founders.
200+ hours spent reading
7,180 views digitally
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A Chapter-wise Colour Palette
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One colour assigned was to each article based on colour psychology.
While generating graphics on MidJourney/Dall-E, providing a colour palette in the prompt ensured that all graphics looked like a part of the same chapter despite contrasting illustration styles.
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Adding AI Magic
/imagine
prompt
a visual of a man overlooking a start-up world with high-rise buildings, standing at the edge of a cliff; blue, pink and green themed --ar 16:9
to Base Layouts
After arranging all the content across spreads, it was time to add graphics. There was nothing better than being able to create using GenAI!
hover/click to see the magic!
All graphics fit the content and complimented the articles. Manipulated & illustrated over the the AI generations to make them more contextually accurate.
imagination to
/imagine
prompt
an atm machine with cash flowing out, pink themed
prompt
a ceo standing in front of a giant refresh button, hitting it with a big hammer, green themed, red hammer
Body Text Font - Minion Pro
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
the cover part 1
Illustrated the cover page in a sombre blue heavy colour palette, keeping the style consistent with the AI generated images inside. Edited an existing font to fit Razorpay’s brand and the word ‘edge’ in the name.
tap to play the timelapse
....well the leadership preferred the colourful palette of the images inside the magazine and wanted something similar for the cover. And hence ->
the cover part 2
a re-imagined futuristic version of the illustration
the
social
launch
by the CXOs of Razorpay
58,011 impressions
1,851 engagements.
magazine with notes sent out to all the people who were interviewed along with multiple
startup founders
the basic magazine sleeve
Discussed types of treatments possible with the printers and decided on silver stamping the logo on a black sleeve, to make the envelope look premium.
the in-office
launch
The pre-buzz started with a riddle sent across slack channels, office TV screens, laptop screensavers, and mails, to generate curiosity amongst employees. The answer was released with a launch video, across all mentioned channels.
Kiosks with magazines were placed on each office floor.
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