OCTOBER 2023
Diwali’s New Sparkle:
The Experience Economy
A Report by Razorpay
editorial design
illustrations
A report analysing the spending trends of Indians in the months leading to Diwali, and the transition from investing in physical goods to spending on experiences.
Design Language
A 3D display font created on Adobe Illustrator, inspired from Indian truck fonts and Indian band baajaas.
Design Language
A Vibrant Colour Palette that resonates with Diwali, the festival of colours & lights
The Cover Page
Design Language
Diwali-themed pop style illustrations, inspired from the intricate patterns of Rangoli
Dynamic Layouts for Spreads, based on content, illustrations and metrics.
Graph
2022
2023
Graph
A blend of tech into the festive visuals, using retro-style elements like desktop windows, buttons, and graphs.
As Razorpay is a Tech-First Brand.
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