A Junior VC Fund

A Branding &

Defining the colours, fonts, shapes and illustrations for a new venture capitalist fund. This collaborative project entailed branding, designing a website and creating deck templates.

branding
ui design
deck design

Web Design Project

An empowering and approachable branding, delivering clear, concise, informative and inspirational messages with a professional yet warm tone.

Founders’ Compass 

The Accelerator Program

Approachable & Trustworthy

Accessible, friendly, and open to communication with entrepreneurs, investors, and the startup ecosystem. Founders should be able to put their trust in AJVC.

Innovative & Data-driven

Forward-thinking, embracing new ideas and technologies to improve its processes and outcomes. Data analysis and interpretation based decisions, strategies and operations.

Empowering

Inspire confidence and empowerment in its audience, with belief in their potential and commitment to help them succeed.

#ED5A6B

CMYK 0, 58, 51, 7

#FFDAE3

CMYK 0, 15, 11, 0

#2281C7

CMYK 65, 27, 0, 22

#BDE3FF

CMYK 26, 11, 0, 0

An extensive colour palette

with infinite usecases

#FFD79C

CMYK 0, 16, 39, 0

#FFF5E6

CMYK 0, 4, 10, 0

Display Font

A unique inktrap font

64 pt

Bricolage Grotesque

For headings and to emphasize a word

Sans Serif Font

A digitally legible font, especially for long blogs and articles

64 pt

DM Sans

For subheadings and body text

Iconography

Flat

Geometric

No strokes

Clean & Minimal

Single Hue

Deck Template

The Website

(or just scroll through)

1 | Homepage

AJVC is your

Compass to

Entrepreneurship

should apply?

who

The Mission

Portfolio

About

Jobs

Library

Resources

Apply

does this work?

how

01

02

03

Application

We take away the friction of starting to fundraise through a 3 minute application. We reply with yes/no within 48 hours. No warm connects needed.

Data Driven Evaluation

If we like your application, we share a detailed form on your business. Every form is read by our partnership. The evaluation is done supported by deep data and algorithms.

Rapid Decision

The final step is a call with the partnership. The decision to invest is made on the call itself supported by extensive background diligence done by us. Technology allows us to make a decision within 10 days of your application to us.

A+

Paper Plan

Working Prototype

Company Not Formed

First Time Founder

AJVC has covered the stories of these startups.

Select Founder Connects for Network

We are
India’s most

approachable

pre-seed fund.

Apply Now >

Nothing is too early for us!

23rd Jun’24

150

Can Tata's 20-Year Tech Pivot Spin Up a SuperApp?

9th Jun’24

59

Can Darwinbox Reimagine Human Capital from India to the World?

26th May’24

32

Can Tracxn's Public Dreams Bring Private Data to the World?

14th Apr’24

55

Can CleverTap become the Clever Tap for Retaining Customers?

31st Mar’24

23

Can India’s Fastest Unicorn Win the Infra.Market?

17th Mar’24

59

Can 25,000 Cr Narayana Turbocharge India’s Low Cost Health Innovation?

Meet Aviral Bhatnagar

Your Partner Through The Journey

Investing

experience having evaluated

3000+

teams led across
20+ investments, and managed a startup portfolio worth 2,000+ Cr

Networks

with

100+

Unicorn/Soonicorn Founders

50+

Top-Tier Investors

30+

Large Companies

500K+ followers

150M+ views

1.5M+ engagements

Latest on stories

In-depth analyses and stories of startups in India

Can 5,000 Cr Bira91 Build Buzzy Brand Into Big Business?

7th July’24

Last fortnight, Bira raised 400 Cr, valuing the company at 5,000 Cr, as it looks to cement its scale as a new-age alcohol brand. 

20m

More on stories

A new story every fortnight

23rd Jun’24

20m

Is 80,000 Cr InfoEdge India's First True Internet Conglomerate?

9th Jun’24

20m

Is Bajaj Finance a $50B Fintech Masquerading as an NBFC?

26th May’24

20m

Is 1L Cr Blinkit India's Biggest Startup Turnaround?

We back the courageous to become

entrepreneurs

We also invest in startups.

Apply Now

do we offer?

what

Cohort - Based

Investments will be done in cohorts. Founders will get to grow their companies together.

Founders Compass

Our program that helps founders increase their odds of success

India’s Largest Startup Community

Selected startups get visibility to an audience of 500,000+, helpful with hiring, customers, fundraising and more.

Standard Terms

Each company that is accepted gets Rs 1.6 Cr

Partnership Support

Every founder is supported by a partner with extensive investing and/or operating experience

Read More >

Views expressed in "content" (including newsletters, posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, "content distribution outlets") are by Aviral Bhatnagar. The posts and newsletters about the startup ecosystem in India are not directed to any investors or potential investors, and do not constitute an offer to sell - or a solicitation of an offer to buy - any securities, and may not be used or relied upon in evaluating the merits of any investment.The content should not be construed as or relied upon in any manner as investment, legal, tax, or other advice. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investments.

Useful Links

Portfolio

About

Jobs

Library

Resources

Newsroom

Join us to receive a newsletter every fortnight, un-covering, the depths of the Indian start-up ecosystem

sangponmangta@gmail.com

Your e-mail ID is confidential

Enter the 40k+ Community!

Contact

team@ajuniorvc.com

Apply at AJVC

Applications are open for our first cohort, starting September to December!

15 August

Application Deadline:

AJVC

placeholder

500K+

community built around India, startups, business and tech, with diverse storytelling formats

We want to enable Indian entrepreneurship

India has thousands of founders each year who want to start a company.

2 | About the program

Founders will receive free access to many credits/resources that can help them scale their company. 

Founders can also post jobs on AJVC’s website to help them add to their team. 

Portfolio

About

Jobs

Library

Resources

Apply

Our accelerator program is called

Founders’ Compass. 

Funding

BENEFITS

Each startup accepted to the program will receive

1.6 Cr funding in return for 8% of your company

Demo Day

At the end of the program, founders will get to pitch to select investors from the AJVC network. Demo Day is to show company progress over the 16 weeks you have been part of the program. Post Demo Day, we will also help founders with fundraising, including speaking to potential investors about their thinking. 

Partner Time

During the 16 weeks, you will have access to AJVC’s partner. A few hours will be dedicated to the entire group every week, along with time kept aside for further 1:1 interactions. 

Meet Ups

We will begin the program with a three-day meetup and end it with a three-day retreat in Pune. During the program, founders will be encouraged to meet each other in person or virtually. This is likely to be one of the most interesting parts of the experience.

The program aims to help your startup find the right direction for the next level. It is a 16-week program to focus on what matters.

The next level could involve various things, including having paying users, having a solid team, or shipping a product with user love.


Through the program, you will meet a variety of founders in stages similar to your own. 

We help you get there regardless of where you start. 

Aim

We have kept terms standard to ensure transparency upfront and remove back and forth.

Read Detailed Terms >

The Platform

Founders going through Founders Compass will get access to the entire community of founders who have gone through it. As we go through further editions of the program, this community will likely be a source for hiring, customers and fundraising.

Apply at AJVC

Support

Founders will continue to get advice, mentorship and support from AJVC after the program ends. The biggest directional change is likely to happen during the program. 

Apply to AJVC

Applications are open for our first cohort, starting September to December!

15 August

Application Deadline:

Views expressed in "content" (including newsletters, posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, "content distribution outlets") are by Aviral Bhatnagar. The posts and newsletters about the startup ecosystem in India are not directed to any investors or potential investors, and do not constitute an offer to sell - or a solicitation of an offer to buy - any securities, and may not be used or relied upon in evaluating the merits of any investment.The content should not be construed as or relied upon in any manner as investment, legal, tax, or other advice. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investments.

Useful Links

Portfolio

About

Jobs

Library

Resources

Newsroom

Join us to receive a newsletter every fortnight, un-covering, the depths of the Indian start-up ecosystem

sangponmangta@gmail.com

Your e-mail ID is confidential

Enter the 40k+ Community!

Contact

team@ajuniorvc.com

3 | Apply

Applications are open for our first cohort, starting September to December!

15 August

Application Deadline:

Apply to AJVC

Views expressed in "content" (including newsletters, posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, "content distribution outlets") are by Aviral Bhatnagar. The posts and newsletters about the startup ecosystem in India are not directed to any investors or potential investors, and do not constitute an offer to sell - or a solicitation of an offer to buy - any securities, and may not be used or relied upon in evaluating the merits of any investment.The content should not be construed as or relied upon in any manner as investment, legal, tax, or other advice. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investments.

Useful Links

Portfolio

About

Jobs

Library

Resources

Newsroom

Join us to receive a newsletter every fortnight, un-covering, the depths of the Indian start-up ecosystem

sangponmangta@gmail.com

Your e-mail ID is confidential

Enter the 40k+ Community!

Contact

team@ajuniorvc.com

Portfolio

About

Jobs

Library

Resources

Apply

Application Process

2

If we see potential, we will ask you to share more information with an application.

Follow-Up

Reach out by filling this very short form

Fill the Form

1

3

Post the application, we will invite select teams for an interview

Interview

Application Form >

For details on timelines, please refer to the form below. You will hear back from us regarding next steps, within two days of your filling the form.

what you are building.

We look forward to hear about

Evaluation Process

We are building a technology-first supporter of startups

Data Driven Process

Entire process is enabled by technology

A+

Data-based Assessment

Based on public, private & application provided data

Testing Algorithms

Created from a decade of investment experience

10 Day Timeline

From the first form to a final decision

As a backer of tech startups, we believe we should be tech first too!

+91 9711540260